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Most content marketers don't realize that half the battle when it comes to writing content is promoting it to influencers and people you write about.

Today, there are thousands of powerful tools available to help your business maximize the effectiveness of a shrewd content distribution strategy Read More

On a recent trip across the country, I piece-mealed my travel between a few airlines and I was struck by how different brands use tone across their content. Tone gives products or brands a personality that people can relate to while simultaneously communicating the brand itself. Read More

In this episode of Marketing Nerds, Caitlin Rulien sits down with Jim Dicso of SundaySky to talk about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid. Read More

Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site pages aren't relevant to your visitors. But there's more to it than that. Read More

You'll find hundreds of articles praising the benefits of automation. You'll find very few warning of the dangers. This is one of the very few. Read More

A boilerplate is an essential component of every good press release. But what is it and how do you write one? Get the secrets here. Read More

Community Management is an important part of digital marketing as a whole. If your business does not have a dedicated Community Manager, the results you will see from your social media activity will be limited. Too often I have seen marketing managers or interns given the duty of using social media Read More

While startups like Airbnb, Dollar Shave Club, Snapchat, Uber and Dropbox get all the attention, there are thousands of other startups that deserve to be placed in the spotlight. Whether you’re a business owner or a consumer wanting to stay on top of the latest trends, here are 10 hot startups you Read More

The chaotic and confusing world of social media networks can seem overwhelming. However, having a presence on social media is a requirement of doing business today. Making the right moves can take you to new heights, but even simple, unintended mistakes can cause more than their fair share of heada Read More

If you want outsourcing to help bring your business more cash flow, organization, and efficiency, you will need to avoid these 6 actions like the plague. Read More