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This episode of Business Systems Explored is a real treat for developers or anyone interested in the techy systems behind SaaS businesses. Dennis R. Mortensen — the founder of x.ai — talks about how conversational interfaces will change SaaS and how dashboards will die. Read More

How can brands determine the return on investment from their social media campaigns?

Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:

1. Choose your goals.
2. Determine which metrics will help you measure your success.
3. Read More

Beginners of internet marketing have a tough time differentiating between content and social media marketing. Before we dig deeper on where you should make an investment let's find out how these two areas of marketing differ. Read More

When operating a startup using bootstrapping funding method, a company is stretching every dollar the furthest while minimizing financial liabilities. Read More

Have you ever been so infuriated by a company’s customer service that you broke your phone? On the other hand, how incredible is it when a company has fantastic customer service?
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Public relations, combined with marketing, makes an excellent addition to your strategy for growth. Here's why it's an essential component for your brand. Read More

Whether it is for blogger outreach, SEO link building, networking or another reason, email is still the best way to get hold of people.

This guide is broken up into sections which you can jump to via the table of contents below. Read More

Millennials are now the largest age group in America at 75.4 million, surpassing the former largest group, Baby Boomers at 74.9 billion. So if you haven’t learned what they think, feel, want and need, you’re probably missing the boat on sales and marketing. Read More

All the email marketing campaigns analyzed in the infographic are rated based on 3 factors. Those factors include a clarity score, an excitingness score, and an attention map score. They then analyze each email and give pro tips on what can be fixed to make it more effective. The email examples l Read More

Ever had that awkward moment when you see an advert and go ‘Oh no, guys, just no’? Sometimes, negative marketing campaigns can deliver great results, though often it’s met with controversy and condemnation. Marketing might be all about getting it right, but these are five campaigns that failed mise Read More