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Starting a business - you might be ready, but is your family? Nellie Akalp, a business owner and mother of four, shares her insight on this Huffington Post article. Read More

Nellie Akalp, CEO of CorpNet.com, shares 6 essentials for turning a side project into a legit business on her latest for Mashable. Read More

First impressions are everything for a startup. When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Read More

Change is hard for most companies. Logo change? Hard to fathom. But despite the cautionary tales, there are times when a new logo makes a whole world of sense. Read More

Welcome to the golden age of social media and digital communications. That’s why breaking news circulates around the globe so quickly — and it’s also why life as a journalist has become more stressful than ever.
From a marketing perspective, that stress presents a golden opportunity.
As a journal Read More

According to psychologists from UC San Diego, sleep improves our ability to come up with creative solutions to problems by assisting the brain in flagging unrelated ideas and memories and forging connections among them. Take a look at more insights related to sleeping productivity! Read More

In part because email programs have many secondary goals that are unique from the business’s goals, the definition of a conversion has become more than a little hazy, creating misalignments at some brands. Read More

To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t OK to send to and why it matters. Read More

There are a lot of ways to make money online. You can start a blog, open an Etsy shop, take part in Amazon FBA, or even offer information products like eBooks or courses for sale. Plus, you can sell services as a freelancer or use popular sites to earn extra money each month as a usability tester, Read More

Content marketing is one such tool that is applicable in Sales and Marketing departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consist Read More