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Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines) Read More

By Norman Arvidsson

There are always best practices that will help you to get the most out of your efforts. Here are 15 rules for using social media as a digital marketing tool Read More

By Jonathan Emmen

LinkedIn is great for making business-to-business connections. It’s the top platform for professionals to reach out to each other Read More

Most of the young entrepreneurs I know are classic proof of the old adage that people tend to overestimate what they can do in a short period, and underestimate what they can do over a long period. They become frustrated when they are unable to build their startup in a weekend, and give up way too Read More

As every small business owner knows, Cash is King, but trying to keep your B2B customers from defaulting on their payments can be a frustrating endeavour Read More

Nobody ever said it was going to be easy to get a new business off the ground. But if you do it, the rewards are virtually unlimited. One of the trickiest parts of getting a startup past the startup stage is that initial marketing push. It’s dirty work trying to get your name out there and stand ou Read More

Two social media platforms made huge updates. Twitter Dashboard App and Snapchat Memories are covered in this video. Twitter Dashboard lets you schedule tweets and Snapchat Memories allows you post previous snaps downloaded to your phone or on your camera roll. Read More

I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even non-profits, have to practice the basic principles of capitalism (build a business m Read More

Select International is starting a new blog series called Friday Leadership. To kick off the series, we interviewed a Human Resources Executive about the challenges HR is facing today. Read More

Did you know that July 2016 is unique this year in that it has five Fridays (July 1st, 15th, and 29th)? Why should you care? If you pay your employees every two weeks (aka biweekly payroll) and usually on a Friday, then you are looking at three payroll cycles this month, not two—and it’s something Read More