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Social media demands non intrusive marketing, permission marketing and in bound marketing are both ideal, but how do you know when you're not providing enough service. Marketing is all about getting new business and not missing obvious opportunities, what's acceptable and when? Read More

At the end of 2009, my company was faced with the prospect of a very challenging 2010. We had taken measures to align our investment and operating expenditures with our expected sales, but I felt it wasn’t enough. It was important to squeeze out as much waste while we still had the freedom to do Read More

You want to grow your business, achieve financial freedom and live an extraordinary life. One of the best ways to secure your business success is to secure the ideal clients for your business. Attracting ideal clients will increase your profits in less time because you will be targeting a customer Read More

As an entrepreneur, you’re an optimist, whether you realize it or not. Simply put, the odds are against you, and everybody knows it. But you think – know, even, deep down in your gut – that you can beat those odds. Read More

Interview with "The Nametag Guy", Scott Ginsberg, on how he turned a nametag into a business, how to market and promote your business, landing speaking gigs, and more. Read More

The idea of a paperless office has been around for years. The ability to realize it, though, as well as the need to, is greater now than ever. Cheap data storage, affordable scanners, improved optical character recognition (OCR) and better document management software have put the paperless office Read More

Websites have been around for several decades now, but still, website owners continue making the same mistakes that have driven thousands of sites downhill.

Here’s a list of the 10 most common website mistakes, the ones that will repel visitors and lead you to your online death: Read More

Playing on the teeter-totter in kindergarten, we probably learned what “leverage” is. But what does the term mean in business?

Simply put, “leverage” is the ability to accomplish more by use of a tool than you could through your own direct effort. The most obvious use is in investing, when (for example) you borrow money to buy more shares than you could otherwise obtain Read More

One of the essential strategies of social media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on. But one of the easiest and still most effective is by participating in a group — a discussion list, forum or a sub-group within a social networking site Read More

The best way to increase the number of referrals you receive is to increase your worthiness of receiving them. Part of that has to do with your competence, i.e., how well do you know your stuff? All other things being equal, people prefer to work with experts, not amateurs Read More