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Social media is a huge area of discussion in small business these days as a way to market, network and engage your clients and customers. Read More

From the starting blocks, you pick your mark and target your content to suit.

Problem is…in those lonely early stages its really hard to gauge if you’re hitting the bulls-eye or not. So you tend not to worry too much about who’s looking, just that people are looking…right? Read More

B2B marketers may be surprised to learn the factors most important to B2B buyers when they make their final buying decision. Read More

One of the most difficult aspects of freelancing is trying to put a dollar amount on what you're worth. There are two main models of setting freelance rates: Hourly and per-project. What you choose depends on your own situation, as well as what your clients are used to paying. Read More

The IRS wants to make sure that the government gets its cut of your income, and that means that you are supposed report all of it. Hopefully, you keep your own records about what you’ve been making — and hopefully the records are accurate. Read More

Are you having trouble finding employees to run your ecommerce site? You’re not alone. While the nation faces widespread unemployment, qualified ecommerce employees are not among those looking for work, according to Forrester Research data reported by Internet Retailer.
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Trying to come up with a cool name for your business?

Instead of the standard "Jack's Shoes" or "Salon 123", why not name your business after what it is NOT. See how other successful companies are doing it... Read More

I remember thinking to myself, “I’m never going to be that mom who is totally consumed by her smart-phone that she’s too busy to pay attention to her child”. Read More

There is more to customer profiling than identifying the people who make the decision to buy from you. To be sure that you can continue selling to their companies in the long term, it is also important to know the people within their organizations who actually use what you sell. Read More

In this latest how to tutorial, I’ll share with you an easy 5×5 formula for creating web videos that generate response for your business. Read More