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Selling SEO to a small business owner is hard because explaining SEO to a small business owner is REALLY hard. Even those who do understand some of it, and do understand that digital marketing is important, often renounce SEO and put their energy and resources into social media and email marketing. Read More

You know that part of your SEO sales presentation when you have to explain “links” to small business owners? While you’re talking, they hear “blah, blah, blah.” If they don’t “get it," they’ll never really be sold on the concept of SEO. Show them this article, and they will “get it.” Read More

Evidently, people are very passionate about Google policies, link deniers, misinformed website owners, whiny link chasers, and link building in general. Get the story on why link building is so difficult. Don't miss the comments on this one! Read More

Who doesn't need more leads, more clients and more sales? Lead gen is the #1 challenge that digital marketing agencies expect to face in 2015 (according to a recent survey of marketing professionals). The competitive data is out there, you just have to know how to use it. Read More