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You own a business and you want to take it forward. So, you have been depending on marketing. And these days, when you are planning the marketing of your business, it’s kind of impossible to keep online marketing away. And when you are looking to perform well with online marketing, you will have to Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

Leaving comments on blogs used to be a good thing but now it seems most of the comments I see are rubbish! What went wrong? We used comments for blogger outreach, to connect with each other, to answer questions from our readers, build relationships and grow our community. Read More

While many SME manifest entrepreneurial style of leadership, it is often other cultural traits that contribute to innovation and firm performance. Read More

Ah, the Oscars. It’s all about Hollywood egos, fancy frocks, gushing winners, and the running jokes at Leonardo DiCaprio’s expense. Poor Leo. It may seem far removed from your daily slog on the content coalface but there are lessons that can be learned from them. One obvious tip from this year’s Os Read More

This time last year, I was a pretty horrific writer. Just go look at my old blog posts. …Actually, please don’t. I was an avid reader of the tech press throughout my teen years and into adulthood, but it always seemed like a distant, snarky world guarded by unreachable journalists for whom inbox ze Read More

43 expert bloggers weigh in.

Learn from them, and then possibly steal their best social media marketing strategy for 2016. Read More

In the spring of 2015, as Israel prepared for general elections, virtually all of the mainstream media analysts believed that change was in the air.

Conventional wisdom at that time had it that the Israeli populace was ready to turn its back on Prime Minister Benjamin Netanyahu and the governmen Read More

Compared to the industry standards how effective are you campaigns, really? Are they exactly what the subscribers expects? You’ll find the answers to these and other questions in this post + exclusive report Read More

Don’t let a lack of marketing and sales alignment hurt your content marketing. Find out 7 things that marketing can do to get sales to use its content. Read More