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In this post, I’ll share with you the step by step process we used to turn:

1. a blog post into an ebook
2. a webinar into a blog post
3. a blog post into a slideshare presentation Read More

No matter how good the content you create is, if you don’t have a killer marketing process in place, you’ll get little to no return for your efforts. For one thing, very few people will know that the content even exists, and you’re unlikely to be able to get any decent SEO strategy going through a Read More

Why do you need to map business processes? According to Gilbreth, it’s because you need to take stock of your processes before you can begin to improve them. By looking at the big picture, you can see the cause and effect of each step and start to understand the process flow properly.
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In this episode of Business Systems Explored, we speak to Amy Schmittauer – the founder of Savvy Sexy Social, the home of her hugely successful vlogs which have amassed over 2,200,000 views.

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Guest posts are a solid way to drive traffic back to your site, by increasing the ranking of pages with backlinks, and by generating interest with audiences bigger than your own. It’s a vital part of any content marketing strategy, but it’s also a pain because — let’s be honest — it involves workin Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

In this episode of Business Systems Explored, Chris reveals the systems he used to build, grow and manage the virtual team that help him run his entrepreneurial empire.
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Creating a great customer experience has never been more important, especially if you’re a SaaS company.

Your customers deserve a great experience and this is why it is important to support them with every tool in your arsenal. SaaS tools aren’t always perfectly self-explanatory, and to ease a n Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

If there is a word that inspires visions in SaaS executives of overlooked opportunities for success, it’s churn. Churn is perhaps the metric on which the growth of the enterprise most hinges. Read More