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As an entrepreneur, you always need to be on the lookout for ways to expand your current business, and always on the lookout for your next big thing. The competition never stands still, and new opportunities are evolving, based on culture changes in your customers, new technologies, and new problem Read More

Munish Gandhi came up to me and asked me to check out hy.ly‘s newest app – an apparently very easy-to-set-up Facebook welcome tab, for what he calls “Very Small Businesses.”

This is a term he credits Navin Ganeshan of Network Solutions for (disclosure: my client, but they had nothing to do with Read More

Social media is a burgeoning industry, and small businesses, especially, are clamoring to study from those who have become well-versed in the language and art of the status update. When it comes to conferences, one of the best methods to garner publicity is to enable participants to live-tweet the Read More

Small businesses are feeling better about the economy and are looking to grow in 2011, according to a new survey released this week by online marketing firm Constant Contact. Read More

Some amazing free tools exist that can help small business owners and PR pros make their PR efforts more effective. Here are some that we use, what are your favorites? Read More

Doesn’t it seem like every week, a new social coupon website pops up?Some deal sites are being added to existing retail sites to help eliminate inventory (such BackCountry.com’s SteepandCheap site). Others are new, stand-alone sites, many with very specific niches.

There are social deal sites th Read More

Of all the innovation occurring with mobile technology, two areas are of particular significance to small business merchants (a) tools that let small businesses market themselves or their products/services to mobile users such as GoMobi or AppMakr and (b) tools for small businesses to better organ Read More

Last Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corporate OnlineLast Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corpora Read More

Even though Green Technology had a website in 2009, it had not been updated for several years. Dr. Bartek applied the concepts discussed at the 2009 GrowSmartBiz conference in Green Technology’s marketing strategy and website re-design. Today, Green Technology has a new website that is more modern, Read More

As you look for ways to keep your business competitive in a challenging economy, don’t overlook the importance of a professional, well-designed website. While the importance of having a business website has become a given, too many businesses assume that simply having a presence on the Web is enoug Read More