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My name is John Accardi. I’m 25 years old, I live in Washington, DC and 3 months ago, I dropped out of the Neuroscience PhD program at Georgetown University to start 2 online businesses: partyhousepong.com and collegebox.com.

Here is my story. Read More

There seems to be a trend towards healthier forms of ice cream. With lots of frozen yogurt joints, ice cream franchises are facing some trouble. Take a look at it in this article. Read More

When you don’t see any results with your blogging efforts, or if there’s no money that comes in, it’s natural to get frustrated. And as a result of frustration you could become so desperate and might end up doing crazy stuff in order to see the results.

In this post I am going to share how you s Read More

Every day people are flooded with emails they must decide to open or ignore. Research by Epsilon shows that email open rates are hovering around 25%. Luckily for marketers, there is a way to improve that rate. Read More

Experienced entrepreneur Bruce J. Bloom says the key to selling your business to potential customers is to grab them in the first 20 seconds. To do this, Bloom says the important thing is to hone your "elevator pitch." This is not the pitch you hear about entrepreneurs giving to Venture Capitalists Read More

The new Twitter profiles are being rolled out. And David Meerman Scott gives us an overview of what's new and different about them. He also has some suggestions about how to use the new profiles for better personal and business branding. Read More

The theory ois this. If you offer something for free, it will generate interest. And that will (eventually) turn into sales. But there's another way to look at it, Seth Godin explains. It could be that by giving your product or service away, you never really give customers a chance to evaluate the Read More

SocialPros Podcast:

Brian Clark, Founder of Copyblogger, joins the Social Pros Podcast this week to discuss the mechanics of a content-driven company, the teachability of content marketing success, and the ongoing changes to the original social media as blogs become multi-author blogs. Read More

By Donncha Hughes

At some point most businesses will need a business plan. A business plan is generally required to secure internal or external investment or apply for funding such as a bank loan or enterprise agency support in order to exploit an identified business opportunity. Read More

This week I wanted to introduce a concept some of you may not have heard of called micromessaging. This is an idea made popular by Stephen Young, which is the small, subtle ways we influence the way people perform, succeed, or even fail in the workplace... Read More