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Small businesses looking to find a hot idea -- or trying to sell a hot idea to a big company -- are about to get some help. Next week, Eureka Ranch Technology Ltd. plans to unveil the USA National Innovation Marketplace -- an online registry where researchers and inventors can post ideas they've developed. Businesses can then browse through th Read More

Unlike large corporations where employees come and go all the time, small businesses can be affected more significantly by new staff. For you and your employees, gaining a new team member can feel like inviting a stranger to sit at the family dinner table. Here are some tips to help you and your employees welcome your new hire into the fold. Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

Start understanding that the only consistent thing in life is change. If you want something to happen, no matter how little of a movement it is within your life, it will never take shape if you do not first embrace the change element behind it. Change is a great catalyst with a specialty to accelerate events and make all things possible. Once you Read More

Startups have a hard time staying focused. It's the nature of the beast. The enthusiasm founders have for their startups can very quickly lead to chasing too many opportunities. The big risk? Running in every direction, chasing every lead, idea and opportunity only to realize at the end that you've made very little progress. And this might not Read More

Every day more and more entrepreneurs are building successful businesses using the internet. There is an abundance of opportunity online and depending on the venture, there is often less cost and risk involved when compared with traditional businesses. There is also a wealth of resources available to help the online entrepreneur to run a business Read More

Somewhat of a parody on the lives of entrepreneurs, and how they are forced to stretch the truth to get the critical things they need to survive. Read More

We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any staff member that comes in contact with the customer in anyway. The staff member that deals with the customer face-to-face is the person who represents the business in the customers mind. If th Read More

Google introduced a new service called Ad Manager. It gives Web site publishers more control over their ad sales and ad serving. Google's target users are SMBs. It's yet another free service; there are no fees associated with Ad Manager. Google will, however, take a commission on revenue from ads it sells on your site. Read More

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks like MySpace, LinkedIn and Facebook. Read More