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Let's take about one industry that is probably going to continue growing; Computer-related services for commercial and residential users. Recently, I had the opportunity to work with Steve Giordano, a recently downsized executive from the IT industry, and quite a... Read More

Here are seven tips for small business sales referrals from About.com. One or more, or perhaps all, may be helpful in building up sales and clients for your small business, an important idea right from the beginning when it comes to building your small business's client or customer base. Getting referrals also reduces your sales expenses and will definitely be the preferred tactic for a very smal Read More

A Play in One Act: Why Can't Tiffany Sell to Men?

As the scene opens, the sales manager is having a private sales coaching meeting with Tiffany, one of his average-performing salespeople. Tiffany is sitting back in her chair, legs extended, looking tired and frustrated.
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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Are you a prolific blogger who owns multiple blogs and eager to share everything on your Facebook Fan Page? If yes, this post will show you how, including selectively to either Fan Page or personal account. Read More

Dirty ovens need help, folks. You heard right. An Oven-Cleaning franchise IS the help! Cmon. Folks that live in the UK will actually pay a "technician" to come over and clean their fish and chip encrusted ovens? No offense to my... Read More

Are you hoping to connect with bloggers and get the word out about your product or service? Are you hoping that you can find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links? Let’s talk about it. Read More

Constant Contact, a leading provider of email marketing tools, just announced it's first ever awards recognizing outstanding email campaigns by franchisors and franchisees. The Franchise Excellence in Email Awards will recognize outstanding achievements in email marketing in three categories as... Read More

What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was... Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More