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t is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, Read More

As 2018 gets closer, many professionals focus on what they can do better next year. Increasing productivity at work is a common New Year’s resolution, as there is almost always room to improve anyone’s practices. Read More

Scaling a business isn’t easy. But the founders of Wicked Good Cupcakes were able to do it fairly successfully, thanks to a little help from Shark Tank and some good old fashioned business savvy. Read More

Happy New Year!

Today is the first day of a blank slate. What will you make of it with your business? Read More

This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible. Read More

Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.

In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online Read More

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportuni Read More

This infographic below takes a focused look at social media and its relevance to brick and mortar retail. It explains exactly the potential that social media can bring to a business; it details the importance of the likes of Google My Business as a platform for your store; it pinpoints the major el Read More

Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizati Read More

If you’re planning to kick-off an inbound lead generation campaign soon, check out the infographic below from CJG Digital Marketing Philippines to see the checklist of things that you should use in order to maximize the results of your campaign. Read More