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Rather than going for a short-term win or a lose-win situation, try these negotiation tactics to help you achieve an outcome that keeps everyone happy. Read More

Mashable's native advertising partnership with Visa shows the flexibility of the medium, and shames publishers that say there's no money online. Read More

During my blogging career I made a lot of mistakes, but using since beginning the Genesis Framework on most of my sites was definitely the right choice.

In this post, I will go through both the pros and the cons of this premium theme, based on my experience.

Keep reading if you are interested Read More

Every fall, football is seemingly everywhere, right? See any similarity to the ubiquity of Starbucks cafes? Read More

Email marketing is still the most effective channel for direct online marketing. And yet, most businesses are not able to execute successful campaigns because their emails are never read. So here are 5 email subject line strategies that always work. Read More

It’s an age of m-commerce, and dominating throughout the year is challenging so you keep yourself acquainted with the market standards and the latest e-commerce trends. Read More

Running a franchise is hard enough without doing the work of promoting it. If you feel it's best to have outside help in marketing your franchise, here are some options from the FD blog. Read More

I just wrapped up one of my favorite content-creating activities: interviewing an expert for the Content Marketing Podcast. Check out today's Marketing Mojo to find out how inviting experts from your industry to contribute their insights is a win-win all around: Read More

Though Black Friday tends to make a laughing stock of Americans for the rest of the world, there are four lessons that can inform your communications plan. Read More

To effectively manage a family business you need to know how to set goals. Goals can organize a managers’ focus and milestones needed to reach their goals. Read More