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How to know your customer ... you may spend so much time agonizing over this that you fail to see something uniquely valuable right in front of your eyes! Read More

One of the hottest new trends in real estate is making an impact on the business world. Entrepreneurs around the country are turning to tiny houses, or small shed-like structures to house their offices or business headquarters.
Below are some of the companies currently offering these types of stru Read More

Using a web analytics on your website is no longer an option, if you want to create better content that your readers will love and share. Learn how to use free Google Analytics to produce shareable content to skyrocket your sales and conversions. Read More

With close to 1 billion live websites, it’s becoming abundantly clear that companies must raise the bar on content creation. This involves going above and beyond just committing to publishing content on a weekly or bi-weekly basis. It requires a content marketing calendar Read More

When Steve Jobs wanted money for Apple Computer in the late 1970s, he got financing from Silicon Valley venture firm Sequoia Capital. Roughly 40 years later, in 2009, when Brian Chesky needed funding for Airbnb, he got an investment from the same Silicon Valley venture capital firm.
Not only has S Read More

I recently ran into an ad by Audi: a connected brochure, allying online and offline channels to the perfection, creating engagement like never before.
This marketing concept is called connected paper, and others have started using it. I share some great examples and leave it to you to share your t Read More

Small and medium scale business enterprises often run their business without having an effective CRM team in place. The main reasons may be low financial ability to maintain a CRM technology, manage a CRM team and having limited number of employees to take care of the CRM activities Read More

The idea behind Pumpkin Hacking your way to a top ranking (or just to be ranked) in Google’s search index, is that you create content that you think your target audience will want and that solves a problem for them. Then, over time, identify and focus on build more content on and around those top p Read More

As a business owner, you should make it a habit to track the history of the industry. You can learn a lot from it. Here is a review of the latest mergers and acquisitions in today's history. Read More

In this episode of the Ms. Ileane Speaks Podcast, I share some tips and tactics that can put you on the right path so that you can start getting the visibility you want for your YouTube channel. So today, I want to do Part One of a series I’m going to call: YouTube 101 – Your Path To A Better YouTu Read More