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For you to stand out from your competitors, you have to focus on creating exceptional experiences for your customers. The following are the essentials that can help you deliver the outstanding customer experience. Read More

In the business world Customer Relationship Management focuses on the customer experience and organizations have shifted their attention from age-old practices towards the management of customer experiences through distinct activities. Read More

B2B and B2C marketing have plenty in common. They both have the same ultimate goal—to entice a person or a company to purchase a product or service.

The key difference is the needs and motivation of the B2B and B2C customer and market. Using the same approach with both audiences is not always ef Read More

Customer is the king- old adage, Customization is the king- new Adage. Gone are the days when customers run behind specific products or services for their need or luxury; today as many service providers and suppliers, where differentiation for choice has become very important, and a bit tough. Read More

If you’re in the mood for holiday cheer and a little inspiration for your PPC and online marketing plans, look no further than our holiday planning guide for digital marketers. Read More

Articles on influencer marketing are everywhere. I can hardly go to a blog on blogging or content marketing without seeing a title like “How to Market to Influencers”.

You have probably read some of them and thought to yourself that the idea is genius; and in many ways it is.
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Instead of business school, watch these 10 short TED talks on management that will help you be a better leader, whether you are in the C-Level suite or a new employee. From learning how to tap into your vulnerability to tapping into hardwired happiness to become a trail blazer in your organization. Read More

I have a confession to make.

I have not been doing a great job promoting my blog on a daily basis.

By implementing a simple & doable social media strategy for my blog, I was able to increase traffic to my blog by 135% in 2 weeks. I share my steps in this post. Read More

With the overwhelming amount of content being produced on the web, it’s important to set your company apart. One way to do that is develop a consistent voice that appeals to your consumers. Read More

A few weeks ago Google launched Gmail ads in the AdWords interface, shortly after that they pushed out the ‘Customer Match’ feature allowing advertisers to upload email databases into their accounts – arm yourself and learn email marketing via adwords skills to add it to your advertising options or Read More