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Coming up with clear cut strategies from the jump is very important. You need to know the ins and outs of your brand and how to really capitalize from your base on a number of levels. You don’t have to get too expensive and go above and beyond. Keep to your mission statement but evolve with the tim Read More

While the bottom line is always important, profits alone shouldn’t drive all of your decisions, particularly when those decisions adversely affect employee morale. Read More

Here's a few new techniques for spicing up the way you write your company blog. Learn how to get the allure of magazine quality writing for your own business blog. Read More

There is legislation pending in Congress that has the potential to positively impact your business and mine. Some of these efforts gain a great deal of attention via the media, but most of them are somewhat obscure (unless you’re willing to dig a little) and will never even make it onto our radar. Read More

Without the right voice, your content marketing strategy will never do everything that it's capable of. Read More

Over the past decade or so, our methods of communicating with each other have greatly expanded wherein many business owners are now relying on email and online messaging when reaching out to customers, suppliers and others. But are these convenient and popular methods of communication the best choi Read More

Taylor Nelson, Growth manager at LoginRadius walks through a short guide to popup and how you can use popups to drive better results Read More

One common problem in e-learning projects is to establish a common “language” with the client. Even this part is not usually referred in the e-Learning literature as a problem, but my experience says that it is! And a major one if you do not have the experience to identify it and resolve it quickly Read More

According to Dun & Bradstreet, the #1 reasons why small businesses fail, isn't lack of sales, but cash flow. Let’s dive into some of the most likely causes of small business cash flow problems plus some tips for dealing with them before it’s too late. Read More

Personal time management is the burden of every business owner. Many are "proudly out of control." Effective time management is the skill of an executive. Truly successful owners have learned that personal organization and self-discipline are critical components to running a successful organization Read More