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Franchising is the practice of leasing for a certain period, the right to use a company’s successful business model and brand. For the franchisor, the franchise is just another option for building chain stores to distribute goods that help in avoiding the investment and liability of a chain. The fr Read More

You have worked for years to build up your business and now it is time to sell it and move on to something else. You want to get the very best price for your years of hard work, and that means that you will have to take the necessary steps to maximize your return. Read More

Apps account for seven out of every eight minutes of media consumption on mobile devices and when broken down between smartphones and tablets, they account for 88 percent and 82 percent of usage, respectively, according to the study. Read More

Do you use the social media to promote your blog, products, or services? But are you really using them effectively and up to maximum? Well, you can only do that if you have a social plan and a solid social media strategy. So, here is a post that you may want to bookmark to learn the social media pl Read More

The word conference used to be something that only business magnates used to use, people with high rankings in the business scene. Nowadays, anyone can create a quick conference call with anyone they like; their business partner, their associates, or just a newcomer who needs to be told what to do. Read More

MARKETING through social media, content MARKETING or even EMAIL MARKETING requires a sense of creativity. Read More

If you're launching an app-based business, stay clear of these problems that will sink your startup. Read More

Brand advocates are three times more trusted and influential than ads or other forms of media, according to brand advocacy solution Zuberance. That means that people who review your business online or talk to others about you are more likely to influence others’ buying decisions. Read More

If you have a small business app you need to market, there are other alternatives. Here’s a list of places to market your app besides the Google Play app store. Read More

Women are inspired by other women's success. In the tech world, most women can feel intimidated by men, since tech world is seen as a men's world. Still, women are great leaders, have a natural know-how of negotiation techniques, and are overall better at socialization. To encourage them to enter t Read More