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From Greg Elwell's post:

Sometimes, even well-written headlines, web copy, landing pages and blog posts fail to engage and move people to take action. By take action, I mean to sign-up to an email list, download a white paper, buy something or just make a tiny shift in consideration of an idea Read More

I haven't gone off the deep end. (Yet) It's just that Google is not the best place to start searching for a franchise to buy. You have to start elsewhere. Find out where be reading this franchise blog post. Read More

I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. This blog post summarizes the takeaways worth considering. Read More

My post, But Your Price Is Too High has generated well over 100 comments between here, LinkedIn and a few other sites. The discussion has been very intense, with lots of great ideas and some challenges. But, I still am finding some confusion. Read More

The First question to ask Yourself is Why are You in Social Media? Are You in Social Media to make friends, create more business, become famous ? ... Read More

Many small business owners and young entrepreneurs are intimidated by marketing. Here's a good look at the different types of online and traditional marketing (we look at metrics and highlight useful resources). Read More

Have you ever been plagued by writer's block? It turns out that there are a few other mental challenges and obstacles that can inhibit one from doing any creative work. Read More

We should stop creating excuses to see the customer. In fact, we should do everything we can to reduce the number of meetings we need to have with the customer. We should be compressing as much as reasonable into fewer meetings--we improve our productivity, more importantly we use the customer's ti Read More

I’m a big fan of mentoring in business, and have been at different times on both the contributing and receiving end of the process. These days, I seem to often hear from entrepreneurs who are struggling to find a mentor, or complaining about their lack of effectiveness. Like any other relationship, Read More

Your business can live or die based on customer reviews. It’s a reality you as a business owner needs to embrace.

Whether you like it or not, the internet has given your customers a soapbox to voice their pleasure or discontent when it comes to how they feel your business treated them. Read More