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With so much happening around the communities, it is that time of the year when everyone is fresh and came out of a long year-end vacation. Nonetheless, it is always a good thing to start the year planning with your New Year resolutions other than ‘I will stick to the diet plan this year’ resolutio Read More

Whether you’re crafting a business-to-business digital marketing strategy or a business-to-consumer digital marketing strategy, the last thing you want is to develop marketing initiatives that are informed by myth. To succeed, digital marketing needs to be informed by fact, not fallacy. We’re here Read More

Let's be honest, social is a quick moving game. Here are 3 oddball platforms with major potential in 2016 - how would you put them to use for your brand? Read More

In the New Year, buyers’ needs and purchasing behaviors will evolve further. That means salespeople, too, must amend their approach to prospecting, generating, qualifying, and nurturing leads, securing commitments, and growing accounts. To help sales organizations stay relevant and develop a compet Read More

According to relationship marketing theory, advertising efforts should be focused on developing long-lasting and honest relationships with your customers. This form of marketing is multi-directional, using authentic communication to interact with consumers. As of October 2015, there were 1.5 billio Read More

To help you navigate this year’s social media-wide celebrations, Sprout Social has created a 2016 calendar listing some of their favorite holidays. We hope it will be a valuable resource as you populate your content calendars throughout the year. Read More

Regardless of Donald Trump's political views, there is no denying his business success. Here is some of the top advice from Trump on how to be successful. Read More

Developing an IP plan will have a startup to harness their intellectual property and to reduce the risks offing sued for infringement by someone else. This post sets out what startups should include in their IP plan. Read More

There’s something really disheartening about reaching the end of a workday and feeling as if you didn’t accomplish much. What many people fail to realize is that it is the little things you do — or don’t do — each day that impact productivity more than any major crisis situation.
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In 2014 it was Ello that made its claim, but it crashed and burned shortly afterwards, despite a huge amount of media attention – it is still lurking and has received further funding, so we may not have heard the last of it yet. However, if you took a look at Twitter last Friday you may have noted Read More