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Should marketers “Snap” to it?

Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. Read More

E-Newsletters can be a great do-it-yourself marketing tactic. They are appealing because they are low cost, have minimal barrier to entry, and have proven potential for great return. But, should you be writing, creating and sending your e-newsletter yourself, or should you outsource it to a pro? He Read More

With information at our fingertips, it’s always easy to scour the internet for the cheapest option.

That doesn’t mean brand loyalty is dead. It does mean that in order to create brand advocates that come back and repurchase from your business, you have to show the real story behind the brand the Read More

"How many of you think Pinterest is only a place for women to share their latest recipe or DIY project?

If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women.

So, it’s easy to push this visual search engine under the rug Read More

Viral marketing happens when you tell a story so compelling that others can’t help but retell it. In all likelihood, this story isn’t the obvious one. Read More

Still using experience to sell your brand's image? You might want to rethink that strategy. Here's why experience doesn't sell and why better marketing writing does. Read More

I’ve watched with interest as bloggers, podcasters and Youtubers have started with absolute zero and shot into stardom seemingly overnight and noticed a few things about them that are very distinct. That’s what I’m sharing with you today.
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What started as a goal of making a small side-income for Taylor has become the way she and her husband support their family completely. Read More

Twitter is rumored to be expanding to 10,000 character tweets. We know that regular users don't like it, but what do business owners and marketing experts think? Read More

Regardless of Donald Trump's political views, there is no denying his business success. Here is some of the top advice from Trump on how to be successful. Read More