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A goal is a series of plans well executed, a process is the means with which to take your plan from the white board to real life. This is why you need both working together to execute and deliver your goals. Read More

Managing the outcomes your clients need and solving their problems is part of selling, but to be effective you have to know where you are valuable. Once you have set things in motion, it is your job to get out of the weeds and get back to your primary role: selling. Read More

Product is important, product knowledge is important, but neither is as important as the ability to sell if your are looking for consistent results. I would much rather have someone who can sell and teach him about product, than having a product expert with the hope of teaching them to sell. Read More

It is easy to rationalize away losing to another competitor. But you were beaten by another salesperson. Accepting this is the key to improving. Read More

To get what you really need in sales, you have to be detached from the method you use to get it and you must be willing to persevere. Read More

Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows. Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the audience. Sometimes, everybody already knows, but only a few actually practice Read More

It can be very useful to lower the commitment level early in the sales process, especially to get in. But you cannot get trapped in too small commitments later, when they will unravel your deal and cause you to fail for your dream client. Read More

Attitude is key to execution it permeates every aspect of the approach and actions taken during the sale. While it may seem like an intangible, it is very much something the individuals can control, and manage. Read More

When the right metrics are captured and used well, they are powerful. Here are six metrics that you aren’t tracking, but predict your performance. Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More