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Five tips for successful international search marketing to connect with your international clients. Read More

Being a person of influence requires that you are first credible. Your credibility depends on your ability to prove you have the experience and business acumen to make a difference, to tell the truth when it is uncomfortable to do so, to say that you don’t know the answer to questions but will find out, and to not paint an incredible picture Read More

OK, here we go again… Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. It makes good sense to speak to them in the language they care about most Read More

Is it possible to sell without a sales process? Can you be successful engaging customers without a plan?

It happens all the time. I even hear sales people brag about “the art of sales.” The bravado of natural born rainmakers sounds good, but it’s a fool’s errand. It simply doesn’t work that way.

The best don’t sell by the seat of their pants Read More

How-to information for international business development is not always easy to find, and you need to make sure the resources you find fit your business needs. Read More

Many sales people confuse having some knowledge of a prospect before reaching out to them with a full blown research project. Just as having no background is dangerous, letting things swing too far the other way is also risky. As with many things in sales it comes down to the balance between time, returns and other factors Read More

Selling isn’t easy. Selling the value you create is difficult because selling is difficult. Ultimately, whether or not you sell price is greatly impacted by what you as a salesperson do to create value for your dream clients Read More

Here's a look at the basics in using a custom Twitter background to engage your Twitter followers and brand your business. Read More

Your best, most interesting, and most profitable dream clients are already taken. Work on these dream clients anyway, and avoid prospects that easier to penetrate but where no value can be created and none captured Read More

Customers need things. Thank goodness for that, because if they didn't, commerce would grind to an abrupt halt, along with all salespeople's careers.

Consumers need books, TVs, furniture, education, massage, barbecue grills, security systems, trees, orthodontics, replacement windows, hair replacement, bass boats, facelifts, vacations to Italy, jewelry, and thousands of other products which we, as sales professionals, are always happy to sell to them. But when we focus on only our products, we can lose sight of the emotional foundation of these customers' needs. Read More