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The digital age has provided us with thousands of tools, one being sales enablement, to help us determine how our sales and marketing teams are performing, what content is converting and how people are responding to our message. But, tools can only tell us the raw facts and data. Read More

Less and less people are being drawn to the financial advisor profession due to a number of reasons, none of which should be blamed on today’s professional advisors. Read More

We’ve all heard of the 80/20 rule, where 80% of your revenue is generated by 20% of your customers. Despite changes in the sales process and the lengthening of the sales cycle due to the digital age, the 80/20 principle has prevailed in most sales environments. Read More

One of the most important aspects of a sales representative’s job is lead qualification, and the primary way this is done is by asking questions. However, while a simple question might give you a lot of information, is it giving you the right information? Read More

All successful organizations know that to enable sales and marketing they need to speak to each in order to have a comprehensive understanding of the sales landscape. One cannot survive without the other. But, we still see disconnects between sales and marketing teams every day. Read More

Infographic Demonstrating the Truth About Sales Enablement. Sales Enablement is suffering from a identity crisis. Read More

For most sales organizations, when a sales representative gets in front of a potential customer, that is when they know they can close the deal X% of the time. Content marketing, like Slideshares, blog posts, articles, sales packets, videos, etc., can be viewed by the sales team as simply support m Read More

Count yourself lucky if you are a marketer or sales professional that is tasked with marketing and selling in the pharmaceutical marketplace. These professionals face extremely tough and unique challenges that many markets do not face. Some of these challenges include: Read More

Think about this. Twitter did not exist 8 years ago. No one was on Facebook 10 years ago, and the iPad is only 4! The connected world has changed dramatically, and so too has the role of the salesperson.

In the last 5 years B2B salespeople, sales managers and company executives have seen the ro Read More

One of the big struggles for sales organizations today is that the sales cycle continues to get longer because of the growing amount of options available to consumers. We’re overwhelmed with how many different companies are offering the same products. And if the sales cycle continues to lengthen, t Read More