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Discover how these 14 facebook applications can help to encourage fans engagement for your business page in year 2011! Read More

Your site might look fine on the surface but it could have many issues you’re not even aware of and this could be hurting your lead generation and customer conversion efforts. Here are five tools that will allow you to take a look under the hood and get an in-depth diagnostic view of your website. Read More

So many local businesses still use direct mail to reach out to their prospective customers but have no way of measure the effectiveness of these campaigns. What if you could integrate your offline marketing with your online marketing efforts and actually track the ROI of direct mail? Read More

YouTube Marketing for Small Business: This episode of the Small Biz Blastoff podcast provides three simple ways to market your small business on YouTube. Read More

A few years ago I was introduced to Mind Maps. In this post I'd like to share some thoughts I have about where Mind Maps can be used effectively in business... Read More

Small business owners have an opportunity to take advantage of several great technologies to broaden their local reach and position themselves as the big fish in their respective small pond. Read More

Eighty-two percent of survey responders believe ROI is somewhat to very important to measure, but only 30 percent of marketers can effectively measure marketing ROI! Additionally, 86 percent of respondents think conversion rate is somewhat or very important to measure yet 27 percent of marketers cannot effectively measure conversion rates Read More

Be the subject matter expert by answering the questions of prospective customers on Q&A sites. Like many other SEO tactics, your main commitment for this activity is time. As you get used to the process you'll learn where and when to focus your efforts to maximize the return Read More

We recently learned that GM was using bailout money to pay back their initial bailout. This is a real slap in the face of honest, hard working business owners who play by the rules can’t get a bank Read More

Did you know that people can post a review of your business in Google Maps? Google also pulls reviews from other sites (Citysearch, Insiderpages) and automatically posts them to your business listing. Strangely, as the business owner, you have very little control over these reviews so you’ll have to add this to your “watch list” for online reputation management. Read More