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As you have more than likely already learned, the more posts you write, the better you’ll be able to understand what type of headlines and content are catching people’s attention and you’ll begin to discover your “voice”. Promoting your blog to these platforms is a bit different from the basic SEO strategy implemented within your site, so I’ll review some of the specifics to help you develop yo Read More

Always be optimizing. This is the mindset required to drive and strengthen your online presence to the point where you are always “found” wherever people are searching for your keywords. This includes prospects who are searching Google Images. You have to view images as additional mechanisms for delivering your keyword content. Read More

There is real power in leveraging the power of other sites to make sure your content is found. Document repositories can help you "get found" on page 1 of the search engines simply by uploading and tagging your documents. Read More

I don’t know who’s ultimately at fault here, so I’m giving both Microsoft and Google red cards for childish behavior and losing site of the needs of their customers. Luckily, I have a customer generated fix. Read More

In an effort to offer the most value to our readers, we have created an interactive map of the Online Marketing Ecosystem. There are so many marketing technologies available that we felt it was important to present your options in one central location. This will be a “living” map and will be updated as often as needed – as long as you’re willing to share your ideas and suggestions with us. Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More

I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.

I have nothing to add. I’ll just point you to them... Read More

Everyone has a different system for consuming their daily dose of news and information so you need to make sure you’re presenting your message in the most effective manner for each area of your ecosystem. Read More

There are several blogging communities that allow you to create your own blog within a community and then, there are also blog directories where your self-hosted blog content is aggregated and accessible to all visitors and subscribers. Read More

Several weeks ago, Chris Brogan wrote about using mind mapping to collect his thoughts and organize information for blog posts, speeches, etc. I did some research and found a product called MindMeister that has allowed me to create a graphical representation of the online marketing universe. Since there are so many communication tools/services/platforms available, I’ve decided to break it down Read More