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I've been involved in online business for the better part of four years now, and if there is one thing that's remained true, it's that the best way to learn is through case studies. No matter what you're looking for, there are case studies out there, and more often than not they're the best resourc Read More

QR codes are primarily marketing tools, and are basically upgraded barcodes that allow a person to scan them with their smartphone, upon which a person is led to a website, or shown a coupon that they can show at your store for a discount; or they can be shown a short video, etc. Read More

As more and more attention is being paid to introversion, thanks to Susan Cain and her book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” the world is slowly becoming aware of introvert value and, what’s better, willing to make some adjustments to accommodate introverts and Read More

Small businesses that don’t utilize fixed asset inventory software often encounter the pitfalls that can doom startups and companies with outdated infrastructure — disorganization, poor security, lost or stolen assets, tax code violations and other issues. Read More

It’s time for another 30-day business advice book.
Bill Curtis and Bryan Pace promise to help any willing entrepreneur go from a business newbie to a thriving business owner in under 30 days. Try 27 days.
In their book, aptly titled “How to Start a Business in 27 Days: A Step-by-Step Guide That A Read More

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Let me explain why this is a win-w Read More

Nearly two-thirds of visitors to an average site do not return again in the next 30 days, according to Chartbeat. Tools like Chartbeat, Contently’s Insights, and TrenDemon help you bring back visitors by understanding how visitors engage with your existing content and providing insights regarding w Read More

How can you measure the return on investment or ROI of your social media marketing endeavors? There are a number of ways to calculate it. Read More

“Bring me a rock,” the stakeholder says. “I’ve spent a lot of money on this great big mountain, and I need you to bring me a rock from this mountain that makes the expense worthwhile.”

“Okay, a rock. Gotcha,” the analyst says. “A rock I can do. I am all about rocks. What kind of rock are you loo Read More

Whether you blog for a living or blog because your boss tells you to, running out of ideas for your next post is a common problem. But, you know what? Writer’s block is actually your friend because it forces you to reevaluate your thought process, your readership, and your goals.

Here Read More