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As sales people, we want to maximize our impact on the customer. We want to make sure our customers understand us and that we understand the customer. It's not the customer's job to speak our language---we have to speak the customer's language. Read More

With the advent of telecommunication, running your business from home, or from pretty much anywhere you want, is an entirely realistic possibility. Read More

In today’s environment of user generated content, social networking sites such as Twitter and YouTube make it even easier for cash-strapped marketers to create brand awareness. Read More

Alyssa shares three of her personal rules for monetizing small business blogs and websites with ads. Read More

Ghostwriting is increasingly prevalent as entrepreneurs, executives, and others try to free up time for other projects. You can provide those services as part of your freelance business. Read More

In this day and age, there is no excuse for businesses and organizations to not have a Facebook page. As fervent supporters of the digital realm, we know that social media should be incorporated into every marketing strategy. Thus, we have developed a cheat sheet for Facebook brand page newbies. F Read More

If you want to find employment after you graduate from university, you need to stand out. If you are looking for a job after university, here are some things you can do to improve your chances. Read More

Why are some startups successful while others fizzle out? What does the same idea work for one person, but not for another? Why am I not successful? These are all good questions, and there's a good answer for them. Read More

With the right camera and simple instructions, you can learn to take amazing product photographs that will make your products leap off the page. Here are four areas to consider before you point and click Read More

We’re going to work today with 3 easy ideas for building more value into your product lines. You’re still going to make new stuff. We’re just going to redirect that energy a tiny bit differently. Read More