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The allure of the freedom to work on your own terms beckons many, but it takes a certain type of person to make it is a self-employed marketing consultant.

If you want to forsake a cushy corporate marketing job and become a consultant despite the instability, lack of resources and financial unc Read More

Outsourcing various tasks is an incredibly attractive concept to many of us; you can save time and (hopefully) money by offloading a repetitive or time-consuming task which you probably don’t enjoy doing anyway. What’s not to love? Read More

Nowadays, there are so many free resources available, you only need a desire. From all of the resources you can find out there to expand your knowledge, my favorite one is through reading books.

If you have your sights set on being a successful entrepreneur, you need to keep investing in yoursel Read More

The artificial intelligence era… It’s all about embedding human smarts in machines.

Facebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebo Read More

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan. Read More

No matter what your niche or marketing style is, there is no question about the fact that you need to be able to determine your target audience. It allows us to find the right prospects, build a loyal customer base, and increase web traffic. Read More

In a customer-driven market, trust is your most valuable asset. Building customer trust is the surest way to outshine your competition. Read More

Gamification is the practice of using gaming techniques to address non-gaming problems, in industries like education and business training. Globally, the market is expected to reach $5.5 billion by 2018. While gamification has made its way into many employee training programs, the latest trends sho Read More

Michael Wood has owned Providence Homes for over 30 years now, building countless one-of-a-kind homes along the way.

How has this Texas-based homebuilder balanced his love for creativity with his commitment to managing a successful small business? Read More

Today’s leaders often recognize the power of smaller and briefer meetings. Shorter meetings are often easier to schedule and fit in to everyone’s calendars. When meetings are disciplined and streamlined, they may also seem less intimidating. These seven ways to help streamline business meetings and Read More