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Our behaviors and approaches to life have evolved. My train journey would have been very different fifteen years ago and yet despite this advancement in technology so many businesses haven't begun to transform their structures, processes and models to meet this human demand. Read More

Your smartphone receives push notifications from apps of all sorts. So shouldn't you get similar notifications when monitoring e-commerce activity? If you answered "especially in regard to analytics," Read More

Too many organizations are taking the wrong approach to digital marketing and looking for value in the wrong places. Here are the real benefits of digital marketing, and why it's essential for every organization (no matter what your industry). Read More

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. This article will help you understand the ins-and-outs of influencer marketing and how it can help your business. Read More

Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. Read More

Working from home doesn't have to mean shutting yourself in a home office day after day. These unique, offbeat business ideas will spark your creativity and inspiration—greeting card writing business, anyone? Read More

Freelancers are every day normal people. There are several misconceptions normal working folk have about them and this list is an attempt to dispel them. Read More

The amount of freebies on the Internet got quite overwhelming.
11 Ways to Convince a Prospective Customer to Try out Your Service Read More

Gawker didn’t just change the way we produce and consume news. It also paved the way for bolder, more dynamic marketing. More than that, Gawker ushered in an era of business accountability we hadn’t seen before. Read More

So, what to do when you are confronted by a complaining scenario?

Read on how to handle an irate customer. Read More