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When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact, PewResearch reports that 28% of online adults today use Pinterest, making it one of the most popular social networks (behind Facebook and LinkedIn).

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In a previous tutorial, we talked about why using the free email service that comes with your web hosting can lead to unnecessary headaches. Or, you might be in a situation where you’ve signed up with web hosting that doesn’t offer email service at all (as is the case with hosts like WP Engine and Read More

Documenting client processes is easy with Process Street. See how to efficiently document and hand off processes for your clients' success. Read More

The only book that will not make you better you is the one that you are not reading. In this whirlwind of technological disruptions, the digital leaders know how important is to learn from the experiences of the others. Read More

Although learning to accept criticism gracefully is important for anyone, it is especially important for leaders. So, how to accept criticism gracefully? Read More

My marketing technology stack is constantly evolving. No surprise, it seems like daily there’s another tool for this, that and the other thing. I often find myself wondering how marketing was even semi-efficient or scale without the software and apps we use without second thought. Read More

Your eyes are glazing over. You’re yawning, blinking to refocus on the screen. And even though your to-do list app shows 43 unfinished tasks in eye-catching red, you’re scrolling through Facebook without actually registering anything you’re looking at. You’re falling into a blurry downward spiral t Read More

Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. Read More

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority. Read More

In this post, I'm going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Read More