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If you’re struggling to get sales, you probably do not need more traffic. Instead, you need to work on improving your conversion rates. Not only will this have more of a long-term, compounding effect on sales, but it will cost you next to nothing. Read More

Forget "spray and pray." It's time to leverage your social media analytics to learn where and why your brand is generating buzz. Read More

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water.

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We know there are a number of benefits to working from home; the desk is less than a minute away, unlimited tea and coffee and flexibility in picking the office temperature without upsetting anyone else. Read More

Paralegals often think of themselves as indispensable superheroes for their firms, and for good reason. On a day-to-day basis, you’re asked to take on new challenges, requiring you to find more and more creative ways to accomplish things efficiently enough to enjoy some “me time” at the end of the Read More

If your software is struggling to get into a usable state, it’s probably because you’re overlooking testing.

Testing is important for two main reasons:

1. Tests will reveal flaws in your software
2. Tests will reveal flaws in your software development process Read More

This study, conducted through ConversionXL Institute, is the first of a multi-part pricing page study providing data on how people consume pricing plans depending on the plan’s layout design. Read More

Love or hate Microsoft, if your company uses Outlook, you need it to check in with your team, communicate with customers, and coordinate events. Read More

Churn is the rate that customers cancel their subscriptions to your software. It can happen either because your product isn’t giving them enough value, or it can happen because of a failed payment method.
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One of the biggest impediments to starting a new venture is the “terror barrier,” as popularized by Bob Proctor, a 75-year-old millionaire and world renowned entrepreneur. This is the imaginary barrier that always seems to appear at the critical point where we would step out ahead of peers or compe Read More