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Most entrepreneurs I know are so passionate about their new idea that they are surprised when family and friends don’t line up to invest in their new venture. Yet they tend to ignore this problem, and move on quickly to professional investors. They don’t realize that most Angel investors and ventur Read More

Guest posts are a solid way to drive traffic back to your site, by increasing the ranking of pages with backlinks, and by generating interest with audiences bigger than your own. It’s a vital part of any content marketing strategy, but it’s also a pain because — let’s be honest — it involves workin Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

Without documentation, software is just a black box. And black boxes aren’t anywhere near as useful as they could be because their inner workings are hidden from those who need them in the open.
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(Don’t Read If Easily Offended) The beauty of a brand new website is you have a clean slate with your inbound marketing campaign and link profile. You now have 3 routes you can go down, one will achieve next to no search engine traffic, another will give short term traffic (then nothing) and the fi Read More

In this episode of Business Systems Explored, Chris reveals the systems he used to build, grow and manage the virtual team that help him run his entrepreneurial empire.
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Creating a great customer experience has never been more important, especially if you’re a SaaS company.

Your customers deserve a great experience and this is why it is important to support them with every tool in your arsenal. SaaS tools aren’t always perfectly self-explanatory, and to ease a n Read More

Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reason, they can’t be bothered with it. Read More

Is your B2B marketing a skyscraper or a sandcastle?

It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. Read More

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. Read More