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Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

If there is a word that inspires visions in SaaS executives of overlooked opportunities for success, it’s churn. Churn is perhaps the metric on which the growth of the enterprise most hinges. Read More

Every business has its systems, whether they’re actually documented is another thing. A process is anything that takes an input and produces an output, and in business it’s usually part of a larger system to manage either internal (staffing, invoicing) or revenue-producing (products and services) a Read More

Everything we do is a process, the way we buy our groceries, wash our hair or pay the wages all follow some sort of process or routine. Some people naturally follow processes quiet rigidly, doing the same things at the same time in the same way. For others, they take it as it comes, changing their Read More

You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More

Growing traffic can be a bittersweet experience when you’re first starting out in content marketing. On one hand, you’re thrilled to see your posts gaining traction as incoming traffic and engagement climbs. On the other hand, your growing audience demands frequent content updates and they expect y Read More

While it’s getting more popular lately, Keep is one Google’s of less popular products. It’s been around since 2013, and is a 100% free way to manage your tasks and store information. Read More

Small business expert, Michael E. Gerber, lets us in on the business systems he’s used to grow his consultancy (and hundreds of thousands of other companies). These are time-tested systems he’s honed over a period of 30 years. From The E-Myth’s first publication in 1987 to the present day, he’s wri Read More

We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.
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Imagine this: “We’re in the difficult situation of having a product people use for traditionally dull stuff. We have a boring product.” Sure, as a brand, you think it’s exciting because you know what it can do. But when you think about software that could be used for HR and Operations teams or a ma Read More