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With omnipresent WiFi and 3G, increased use of mobile devices and the rootedness of social media in everyday life, today's businesses have a golden opportunity to use these new channels to unlock growth.But the shift in relationships that the new technology makes possible--the evolution from a one- Read More

What does colour say about your brand. In this article The Marketing Mix discusses the role color has in your brand decision. Colour plays a vital role in defining the impression of your brand through it's influence on human emotion. Read More

Trello and Asana grew their user base by using strategies that propagated the apps to teams in organizations.

Here are some of them:
1. Freeware. Allows users to use the apps for free.
2. Work email signup linked work email domain to an Asana account that allowed anyone in the domain to join Read More

Reddit, Inbound and Bizsugar are social bookmarking sites that have thousands of users visiting everyday.

Here is how you can use them to attract traffic to your site.
1. Be a valuable member of the community
2. Start conversations and discuss your content with users
3. Get upvotes to make y Read More

Hack the Process Podcast just closed season 1 with a review of the process of selecting guest and the ideas, insights and stories shared. Here are some of their noted guests.

1. Vinay Patankar http://process.st
2. Tracy DeLuca www.resultsmayvarypodcast.com
3. Pace Smith htt Read More

It’s every bloggers’ desire to create viral blog posts. Here are some useful strategies to help you.

1. Reach out to influencers who may like your posts and share them with their audience. Reach out to them via email or twitter and build rapport.
2. Build anticipation by giving out teasers or s Read More

With legions of social activists paving the way, we’ve been dealing with the lack of workplace diversity in America for over a decade. And although you’d think that tech startups—with their productivity solutions and their open office spaces—would be at the forefront of the gender equality movement Read More

What’s to blame when you can’t hit to-do list zero? It’s not that you have too much to do, or not enough time — you’re getting in your own way. Read More

Ebooks about business and entrepreneurship have value to your audience.

Here are other benefits from giving away ebooks.
1. Increase reader awareness and exposure of your business in the community.
2. Allow visitors to share and promote your ebooks for you.
3. Attract traffic to your website Read More

It’s been a while since I posted an AdWords script here, so this month I’ll share an AdWords automation that manages your budgets.

You can skip right to the end to copy and paste the script and run it in your account; or, for those who are interested in learning some AdWords scripting of their o Read More