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I spent roughly the first 10 years after college working, in some capacity, within the hospitality industry. I chose a profession within the hospitality industry because I am really passionate about two things that it encompasses: making your guests feel special and helping people have an enjoyable Read More

The content marketing cycle can be divided into stages:

1. Content Creation
2. Content Promotion
3. Lead Conversion

Creation of good content must be complemented with an effective strategy to attract traffic and converting the same into you paying and loyal customers. Read More

Many people spend too much valuable time, fretting and worrying over things which have happened in the past; may yet happen and even over things which they have no power to change. Fretting and worrying doesn't change anything other than your emotional state. Read More

You’ve made the decision to hire a Virtual Assistant…you’re excited. You are finally going to be able to free up that precious time and really get your business going. But you still have some questions that are burning in the back of your mind, like:

1. What is the best form of communication for Read More

If you're in the business of obtaining success, you must understand the importance of productivity. It's essential for growth, improving scale, and is key in taking the leap from good to great. Within each work day, there are only so many hours you have to produce your best, which is why it's impor Read More

Engagement and collaboration are the life blood of any successful business, and an employee self-service hub is a crucial tool to encourage both. Solutions such as CIPHR Net enable your brand to promote and nurture a greater sense of unity, improving the company culture, brand cohesion and employee Read More

Just over a week ago (after about a year of lurking) I decided to give Medium a shot. There are a lot of guides out there on how to use Medium, but personally, I need to try something myself to fully understand it. Medium seemed like an obvious choice for a few reasons: Medium is a Twitter product. Read More

This is a guest post by Vinay Patankar, co-founder of Process Street, a simple, free and powerful way to manage your team's recurring checklists and procedures. You can find the original post here. I have been wanting to sync my support system Intercom with the CRM we use at Process Street—Close.
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Remember back in the day when we referred to people who worked with existing customers as “account managers?” Now, that’s an outmoded concept. The customer-centric era has shifted the paradigm from the stagnant, less personalized role of handling “an account” to the highly personal and goal-driven Read More

The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Read More