BizSugar.com › User › StellaShveyqgd › Voted

Churn is the enemy. Churn is the sickness that will kill your SaaS company. Redpoint VC Tomasz Tunguz showed us just how damaging churn is to the MRR of SaaS companies and how an adjustment of just 5% can make a massive impact. Churn is the rate your customers are cancelling their subscriptions to Read More

Business loves the concept of social selling, tapping into the social networks combined with big data to lower the cost per lead and to speed up the sales and marketing process like never before is appealing. The good news for sales and marketing leaders who want to use social selling as a sales ta Read More

Customer success has the unique distinction of being both the #1 driver of revenue retention in SaaS companies and SaaS companies’ best kept secret. According to Jason Lemkin, founder of SaaStr, customer success is where 90% of revenue is. For such an important topic, though, the dialogue around cu Read More

Before you join a business mastermind group, you need to ask these fundamental questions:This is Part 2 of a three part series on forming a mastermind group. Part 1 introduced you to the mastermind group concept. In this article, you’ll learn 11 critical questions you must ask before joining a mast Read More

As the shift to mobile has happened, Google has placed more emphasis on calls, and mobile marketing is driving many millions of calls annually. Yet just as a bad landing page experience can blow a potential conversion, a bad call experience can similarly undermine a good campaign or a warm lead. Read More

One of the quickest ways to stunt the growth of your business is to do everything yourself. As I’ve mentioned before, you want to spend the majority of your time on the $100/hr and $1000/hr activities. If you spend 90% of your day on the $10/hr activities, not only are you placing a very low cap on Read More

In what areas have you found that you benefit from listening to someone who's really smart about the decision you need to make? Not a self-appointed expert, but someone with experience, patience and maturity, someone who's been educated in the... Read More

Whether you love Snapchat or are totally averse to it, there’s no doubt that the social network is here to stay. Since September 2011, Snapchat gained over 100 million users and (in aggregate) currently drives more than 8 billion video views per day. Snapchat may have a smaller audience, but the ne Read More

Are you looking for an entry level marketing job?
Maybe you’re close to finishing university and starting to look at the current job market or you’re switching careers and want to get into marketing. In either case, you probably know by now that the competition for marketing jobs is fierce. Read More

Recently, I was asked by Junior Achievement to speak to high school students at William B. Travis, during entrepreneurial week. My assigned topic? What is takes to become a successful business owner.

I would like to share my thoughts with you as well.

Read More