BizSugar.com › User › StepByStepMarketing › Voted

When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. Unfortunately, these same businesspeople often miss one important element of PPC: defining negative keywords. Negative, or “excluded,” keywords are the search terms under which you do not want to show u Read More

Futurist Richard Laermer has established himself as a respected expert on consumer marketing trends with the popular business books Full-Frontal PR and Punk Marketing (the latter cowritten with Mark Simmons). His new book 2011: Trendspotting for the Next Decade forecasts a world where the businesses and people that can adapt quickly to changes in Read More

Faced with a challenging economy, growing companies have to work even harder and smarter on their brand-building efforts to attract customers and prospects. According to Glenn Geisendorfer, cofounder and creative director of Seattle-based Platform, Inc., business owners need to create brand experiences that make durable impressions on the minds of Read More

According to the Marketing to Moms Coalition, mothers control 85% of household spending in the U.S., and are worth more than $2 trillion to U.S. brands. But they're a tough group to reach with marketing messages. So how can a business go about reaching this influential group? Here are four key areas to pay attention to. Read More

As a business owner, you probably know how important publicity is to the success of an integrated marketing communications strategy. Unfortunately, many entrepreneurs, marketers, and PR pros make crucial mistakes when dealing with the media. Here are some tried-and-true tips to get the most out of your media contacts. Read More

For many growing businesses, responding to requests for proposals (RFPs) plays a major role in a business development plan. But it's also a task that can hone a company's performance and improve its chances for getting new customers. Here are seven tips for making your proposal stand out among the competition. Read More

The No. 1 reason customers stop doing business with a company is a perceived attitude of indifference. They don't think companies care about them, as a valued customer or as a person. Trusted business relationships, much like friendships, require time and regular contact. Here are three action steps to show your customers the love. Read More

An overlooked benefit of customer satisfaction research is the opportunity to let customers know their input is critically important and impacts your product offers, delivery channels, and other activities. Here are six other proven ways to get the most value from your next round of research. Read More

When it comes to books that hold plenty of priceless wisdom for owners of growing businesses, "Ready, Blame, Fire!: Myths and Misses in Marketing," by Ira Blumenthal, stands out. Here are the 10 most common myths among marketing strategists that Blumenthal, who has assisted many leading brands, dispels in his book. Read More

In life, there is no separation between one's vocation ad one's avocation, between our day jobs and other things we do to remain inspired. That's the principle that guides Yvon Chouinard, founder of the outdoor gear company Patagonia. He believes companies large and small can reap greater financial rewards by doing what's good for the environm Read More