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Are you a Maria Middle America? How about an Empty Nester Helen or Charlie? Maybe you’re even a Carrie — Young Urban Woman. If you shop at their store, Best Buy has a nickname for you. Read More

No customers means no sales, yet new businesses often suffer from a lack of that key ingredient. Every company needs to generate actionable sales leads, and there is no denying that can be a difficult task at times. By following a few basic tactics, however, you can increase your lead generation wi Read More

Big corporations always profile their customers before unveiling new products, so that the product itself is tailored to the different market segments, and so the advertising for that product can be customized for those specific customers. Yet so many small businesses skip this crucial step. Read More

Now that you’ve conducted your research, profiled your customer, and know who your ideal customer is and where to find them, it’s time to market to them. Since your customer profile is only as good as your marketing strategy, here are 3 steps to make sure your marketing is ideal Read More

Email marketing is a useful and cost-effective way to promote your products or services to customers and prospects. But in an environment where consumers receive countless email promotions every day, making yours stand out is key to succes Read More

Who are your customers? Can you define them by age, gender, income level, and level of education? Do you know their favorite leisure activities? The answers to these questions, among others, will help you create a marketing and advertising plan that’s right for your target audience — leading to more business Read More

If you’re looking to drive more business your way, having a good understanding of your competitors is the first step to making that a reality. By surveying the competitive landscape, you will spot opportunities for growth and learn what separates your business from the pack. Read More

In recent years, blogs have become a popular online lead generation and brand-building tool for thousands of companies. But many growing business owners have three big fears about blogging: they won’t have time to blog regularly; their blog won’t get enough exposure; and their blog won’t be interesting enough. Well, take a deep breath because it isn’t all that scary Read More

One of those things that needs to be seen to be believed!

Yes, "necessity is the mother of invention" in business. And the invention of two Texas college chicks is poised to save lives in the third-world Read More

If you’re working with a limited budget, it’s important to stretch your marketing dollars as far as you can. But many small businesses, in an effort to cut corners, end up asking the wrong questions, ignoring the responses, building in a bias, or using the wrong sample size — often without knowing it Read More