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Oh you have a website up? That doesn't mean squat without these 3 essentials for making big money with the web.. Read More

A look at the Old Spice YouTube commercials that have become instant viral successes on the Internet. How did Old Spice succeed & why do we find it so interesting Read More

Yahoo Answers is commonly referenced as a top social media site for small business owners. Its strength comes from its ability to help SMBs establish authorit Read More

It’s been said that revisiting a business plan at least once a year is the first step in breathing new life into a business and sustaining your competitive advantage. We agree. Not only does the planning process force you to think about what you want to do and where you want to go, it also gives your employees a road map to follow Read More

Conducting market research doesn’t have to blow your budget, nor does it require that you purchase sophisticated market research software. With a little creativity, it’s possible for you to collect market data and develop a competive strategy that opens the doors to new customers in a cost-effective way. Read More

Collecting data for a competitive marketing strategy may involve more than a brief web search. While secondary sources of information such as Google are good, to get the best knowledge, you need to immerse yourself in your competitors’ business and how they approach it Read More

A survey by Performance Research found that 41 percent of consumers believe businesses can boost their brand through cause marketing — the practice of connecting marketing to social responsibility. And a cause-related outreach effort doesn’t have to break the bank Read More

It’s taking some time, but many observers believe the economy has finally reversed course and that the recovery is truly under way. Perhaps not every consumer is feeling the recovery yet, but as confidence grows, along with incomes, companies need to be poised to take advantage. Here are some ways you can make yours the business that customers think of when they are ready to spend Read More

Whether you’re writing a direct mail marketing piece, copy for your Web site, or a print advertisement, the familiar refrain in marketing is that it’s the message that matters. But more often than not, copywriting is a hit-or-miss proposition. To break through in a media-cluttered world, your strategic communications must be sharp and persuasive, not wordy, confusing, or misdirected. Here are four surefire ways to improve the effectiveness of your copywriting in print and online Read More

Although you may not have a lot in common with your customers, it’s important to ask yourself what they need. According to Marilyn Suttle and Lori Jo Vest, coauthors of Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan, you need to take the time to get to know your customers. Read More