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Gaming is not just for children and computer geeks. If your business has a loyalty marketing strategy in place, you’re really playing a game, according to Gabe Zichermann and Joselin Linder, co-authors of Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Read More

In these challenging times, getting good advice from a competent direct mail marketing production partner is more important than ever. Rising costs, evolving post office regulations, rapidly changing technologies, and the demand for multifaceted direct mail campaigns have combined to make it increasingly difficult to connect with customers and prospects. Expect these six essential capabilities fr Read More

In the world of e-commerce there’s no customer service desk or associates wandering the aisles armed with helpful tidbits about your products and services. In fact, an e-commerce site can be an impersonal environment, where customers may not know where to go for answers. It’s up to you to create an online customer service strategy that gets customers engaged… Read More

Ultimately, every business — whether it’s a retail store, a service provider, an information publisher, etc. — is about selling. But as important as sales and marketing are, they are made exponentially easier when the brand has strong appeal to consumers. Read More

Selling is all about two-way conversations, often taking place in real time. Salespeople speak to potential customers, answer questions, and address concerns. They also provide information on the fly and adjust messages so customers are persuaded to buy. That’s the way the process is supposed to work — as long as sales is aligned with marketing, says Linda Bishop… Read More

It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic communications expert. For example, if you don’t know how your messages are perceived by your customers, you will never make improvements. Read More

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to customers on the move. Read More

There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will be wasted if you don’t deliver a clear message that drives recipients to take action. Read More

If there are people already visiting your establishment who use a smart phone, then all you have to do is notify them that you are offering specials via foursquare. As stated on their website, “foursquare aims to encourage people to explore their neighborhoods and then reward people for doing so. We do this by combining our friend-finder and social city guide elements with game mechanics – our Read More

Twitter used to be really intimidating for new users. You had to figure out the jargon, symbols, and how to effectively use it on your own. But no more! Twitter has published a how-to guide for businesses. Read More