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We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between customers and your product. And, as awesome as your product might be, it’s the packaging that does the selling. These 5 bad packaging sins will help you avoid pitfalls. Read More

Great leadership is like electricity.

Without study, it’s a one-shot, lightning-in-a-bottle event. However, with a solid theory to explain how it works and how to harness it, you can use it to power your team like a well-oiled machine.

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Critical Business Support Pillars are the most critical of business elements. These 4 Pillars provide not only support for the company, but allow a strong, stable small business to grow and succeed. A small business without a strong support system of pillars will collapse and fail. Read More

Google’s roll-out of BERT caused a massive buzz in the whole SEO industry since they deemed it as “the most important update in five years”. This particular update, called BERT, officially impacts 10% of search queries. That’s already a massive number since there are millions of searches made every Read More

Learn how Canva, Airbnb, Mailchimp, Boeing, and 3M are mastering their B2B Facebook engagement using creative communication in groups, pages, and more. Read More

To convert visitors into leads and eventually customers, you need to create a user experience that solves for visitors AND search engines. Read More

Working with media outreach can provide significant boost to your business as long as you know how to make best use of them. Read More

Writing a blog post is one thing. But does your content appear high in the Google search results? These quick tips on blogging for SEO guide you to better rankings! Read More

The common myth among people is that financial advice and advisors are for the rich and wealthy, but that is not the case as every person needs the advice of a financial planner to stay financially secure. Many financial experts suggest on the contrary to have financial advisors as you get a better Read More