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One of the universal truths about entrepreneurship is that it is difficult. Creating a business involves a lot of time, capital, connections, and a bit of luck. For some people who want to do something on their own but don’t necessarily want to start from “Square One,” franchising can be a great op Read More

The easiest thing to do for your business using social media is screw it up. Kill it with social by creating a successful social media content strategy.

If your company doesn’t have profiles on popular platforms, you lose a chance to inform people about your goods and services. If you want to fi Read More

Know your buyer? Your initial reaction to this title may be “How can I know my buyer? I haven’t even decided to sell yet!” Nonetheless, understanding the type of buyer that your company will attract is vital. More importantly, gaining that understanding long before you go to market will impact many Read More

Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash Read More

Holiday email marketing is typically associated with B2C businesses, however B2B companies can also successfully use the tactics to attract new customers and grow sales. Read More

One area many entrepreneurs still don’t understand is conversion optimization.

They focus on growing traffic which is great. I know how important targeted traffic is and the cornerstone rule it plays in profit. Read More

There are many courses that are available online and it's vital that you make sure you go for the ones that will ensure that you have the best knowledge for your new franchise business. Learn more now. Read More

While the willingness and ability to change is recognized and espoused by every business owner or founder I am asked to advise, far too many of you seem to be stuck in a rut, or very slow to actually decide what changes are necessary to survive and thrive. You may not be blind to the changing marke Read More

Team collaboration is vital to keep your business running smoothly. It can allow employees to work remotely and be so much happier! We explore how to do it. Read More

Entrepreneurship can be both rewarding and fulfilling. But how do you make extra money to stay afloat? This article highlights some creative ways to make extra money as an entrepreneur. Read More