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In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. He’s co-host of The Marketing Companion Podcast. He’s also been one of my most frequent guests.

Mark explains why marketing to Twitter’s loyal and creative users is d Read More

The Power of Color on People & Buying
Color shades have potent effects on people’s moods and buying activities. You can influence your customer’s purchasing behavior and choices, to your benefit, by using the right color in your logo design, branding, and advertising campaigns. Read More

When it comes to promoting copywriting services, the issues of business ethics and integrity are seldom mentioned. Read More

If you are having trouble getting opens and clickthroughs from your email newsletter blasts, or planning to release your very first one in the coming days, here is some helpful information to make sure you time everything as perfectly as possible. Read More

Want a stronger pipeline filled with people who crave your products and services? Reinvigorate your talking points to significantly improve lead quality. Read More

Another year has passed and us business owners are getting ready to tackle the 2018 with focus, strategy, and enthusiasm. Hopefully at least. I've been fortunate enough to work with many great businesses last year and met many others and am always picking up new ideas and inspiration from just ab Read More

In my experience with technical entrepreneurs, they work hard on creating an innovative and elegant solution, and assume that customers will flock to them (“if we build it, they will come”). The reality is that successful businesses these days require an equally elegant business model, with the rig Read More

Creating a positive work environment is essential for the productivity of your team. Discover suggestions and ideas for immediate improvement. Read More

With the release of the definitive 2018 B2B Content Marketing Benchmarks, Budgets and Trends from CMI and MarketingProfs, content marketers will be able to analyze their tactics with their peers, and see where the industry is going in 2018 and beyond.

Check out this infographic as we relay the t Read More

Scaling a business isn’t easy. But the founders of Wicked Good Cupcakes were able to do it fairly successfully, thanks to a little help from Shark Tank and some good old fashioned business savvy. Read More