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As an angel investor, I get approached regularly by aspiring entrepreneurs who can talk endlessly about their latest great idea, and little else. While I recognize that every new venture starts with an idea, a successful business of lasting value is all about people and execution. Every investor is Read More

For enhancing the in-store experience of customers, should retailers go for robots or humans? Conflict among different age groups have retailers in a fix. Read More

Processes aren’t just a set of documents and rules that help your business run efficiently and reduce human error…

They’re also something that needs to be part of your company culture. Process adherence is the culture side of systemization, and that makes it one of those hard to grasp concepts w Read More

Nowadays, people are becoming more hostile towards aggressive marketing aka in-your-face sales tactics. In response to this changing mindset of the market, smart marketers use content marketing to approach their target audience in a subtler way – by giving them content that can help them create inf Read More

Are you ready to get inspired?

It’s easy to get caught up in the day-to-day of your business. There are so many projects to complete, so many fires to put out and so many deadlines you can’t afford to miss.
Do you remember when your business was new, when you had that a-ha moment that changed t Read More

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience. Read More

We’re used to associating engagement and activation with badges, mails and notifications.
But user activation is a very broad subject that involves so much more than gamification and UX design.

User activation and retention are deeply connected to human interaction and emotions. Read More

If you’ve ever been to a bicycle shop, you may have been struck by how exclusive or unwelcoming the environment was. But that’s where one shop, Bryson City Bicycles, aims to set itself apart. Read about how this destination bike shop has built its business around a simple philosophy. Read More

How can you create an effective landing page for your business? Let’s take a look at some content and design best practices so you can put a high-performing landing page to help your new business succeed. Read More

We’ve taken a look at some of our favorite Instagram accounts. Here are five insights to help you create a great Instagram brand for your business, even if you don’t have a dedicated 30 person Instagram marketing team.
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