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A “downer” is defined here as someone who seems to dwell on the negatives of every business challenge, and loves to highlight bad news or potential problems. No matter how smart or experienced this person may otherwise be, things must change or they will kill your startup. Read More

Most pricing pages have three plans laid out horizontally across the page.

But why?

And in what order?
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Podcasts are an awesome way to passively expand your knowledge, especially while you’re walking, in the car, on the train, or doing work that doesn’t require a ton of mental energy.

Listen to the best podcasts for entrepreneurs, startups, CEOs, VCs, and technophiles.
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Pinterest has introduced Search Ads. How can use them? Here's your first look at the new Pinterest Search Ads and how you can tap into their advertising power. Read More

You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.

But what exactly are personas? What do they look like, and how do you use them?

Personas are a powerful marketing tool, and a key to higher user engag Read More

Struggling with how to get more people to download your free checklist or template? This post is for you! It includes 6 tips to help promote your content and grow your email list. Click through for all the tips! Read More

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial w Read More

Having happier employees could likely mean that they'll be more loyal to their job, harder working, and will provide better customer service. For those reasons, it's in your best interest to ensure that you're doing your part to raise employee morale at your business. Here a few idea to try out. Read More

Strong brand positioning involves reviewing a combination of internal and external factors.

Part of branding is self-reflective—recognizing and articulating your special strengths and unique capabilities. Uncovering the benefits of your product or service that really matter.
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Customer service is one of the key linchpins of small business success. Do it poorly and you’ll drive your customers away, do it well and it can pay off in ways you never expected. Here's how you can improve your customer service. Read More