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Pursuing social media without a solid website is like training for the Boston Marathon wearing flip flops. You may be able to run for a little while, but soon enough, everything is going to fall apart. If you want social media to work for you, your website cannot suck. Read More

Another year of blogging came and gone, yet the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come.

As a changing platform, we've seen a lot of shifts and trends towards how blogging was taken Read More

Maximizing income is top-of-mind for every small business owner, but if you’re paying for software or apps to help run your business, you could be throwing money away. Google offers several products that can help you do more, market better, and attract more customers—all for free.

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Results from the latest National Federation of Independent Business’s survey of 619 NFIB members on small business confidence showed a dramatic spike in optimism—NFIB’s index rose to 105.8, the highest it’s been since 2004.

Why the spike in small business confidence? What does it mean for the ec Read More

Evergreen content brings an incredible ROI and its timelessness is key to building a brand image that implies professionalism and trust.

If you'd like to boost your content marketing strategy, bet on evergreen content. Read More

Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags correctly can be a little confusing. In this post I'll review the top hashtag mistakes I see people and businesses make over and over. Read More

This may sound silly, but you should hire a hacker to launch a cyber attack on your systems. It is called penetration testing, and here is why you need it. Read More

We live in a business world that’s largely ruled by automation. As a result, you’re losing time and money if you’re manually doing something that your competition is streamlining through automation. But are you aware of the various marketing tasks that your competitors are already automating? Read More

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. Let’s take a look at how podcastin Read More

Creating and defining your voice is a process of selecting a set of traits that comprise an identity, and then communicating in a way that expresses and prioritizes those traits. How can your business find its very own brand voice? Here are some steps and tips that can help you: Read More