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Typography is generally described as the art of technique which is used for arranging type. You can change the typefaces like headers, fonts, colors, etc. to attract the readers and force them to daily visit your website. Typography plays an important role in the online marketing, as how much you w Read More

Is the process of branding a small business any different from branding a larger one?

Neil gives us the do's and don't of branding a small business and tells us exactly why it's a whole 'nother thing. Read More

Tracking the performance of your website and social media via analytics is a great way to drive business and retain customers, as I talked about in my previous article where I outlined three different types of tools that you can use for this purpose. Now, let’s get your virtual assistant started on Read More

Have you decided that it’s time to get your business set up on Facebook?

Are you wondering exactly how to get started the right way?

Facebook now has over 25 million small business pages and it’s no coincidence that this number is so high. When used properly, businesses can craft a solid retu Read More

Social media analytics involves measuring, analysing and interpreting the interactions and associations between people, topics and ideas within social media domains.

Social media analytics can be a powerful tool for understanding how people react to different elements of a social marketing campa Read More

A 6-step guide to master strategic blogging. A strategic blogging strategy will give your brand voice, attract quality leads and extend your targeted reach. Read More

A great resource for free downloadable social media icon sets, in both PSD and PNG formats. Make your blog shine and promote your social media presence. Read More

Visually planning a social media marketing campaign will ensure all its components are clearly understood and designed with focus around the core objectives Read More

Nowadays, pretty much every business and business professional is on LinkedIn. But are they generating LinkedIn referrals?

It’s clear that there is enormous potential to be gained from using LinkedIn effectively. Referrals lead to new connections, which can lead to sales. Read More

Learning Twitter marketing best practices will provide a solid framework for building your campaigns. This infographic is a great cheat sheet to get going. Read More