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The most important consideration when it comes to successful marketing isn't your "hypnotic" copywriting ability. And it isn't the quality of your call to action either. In fact, the most important consideration when creating a marketing campaign is kind of a no-brainer. So why do so many business Read More

Have you ever considered using social media as a way of getting more leads? If you’re already using social media for your business, either to get more engagement, more traffic to your website or to raise awareness of your brand, why not also make an extra effort to also get more leads out of it? Read More

Professional branding is important for anyone who is job searching or building their career. It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual who would Read More

Part one in a series on holiday marketing for small businesses. This post focuses on writing blog content for the holidays. Read More

In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same.
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Budgeting your startup capital. As a new business, you will have limited funds to get started, so making the most of this money is of the utmost importance. Here are 3 smart ways you can make the most of your startup budget. Read More

Wipe away all the fancy words and stuff we talk about in selling, the fundamental question we have to confront is that which is most important to the customer Read More

Defining “social media” isn’t as easy as it may seem. It is a complex, and increasingly so, business aspect that is constantly evolving. There are countless experts out there with their definitions. But it’s not an easy answer so I put together this infographic to help explain it. Read More

Today we’ll talk about how to select a niche to curate.

Maybe you’re someone who has a product or service or idea and you want to know how to down to a specific niche and actually monetize the strategy.

Another type of person who might ask this question a lot is the someone that wants to star Read More

One of the questions I get asked a lot, and even talked about in a recent HOA, is whether or not businesses should promote themselves on social media. Read More